So the venerable Weight Watchers has finally caught on to the fact that it is necessary for any diet to be 'realistic' if people are not to 'fall off the wagon'. They've finally accepted that we're not imbeciles: we all know that if we eat 'sensibly' and 'in moderation' and make 'healthy choices' we will lose weight. We know this because we've been at it for years and because it's been rammed into us from the moment we could say "KitKat". They have finally admitted that restriction and deprivation lead to overeating. Their solution? Simples: it's fine to stuff yourself with as much fruit or veg as you can shove down your gullet as they are worth 0 points (in fact, it's positively encouraged) and you get an extra 49 free binge points (they are actually called 'extra weekly allowance' points) which you can use to 'blow out' on things like 4 Mc Donalds double cheese burgers or two and half bottles of wine or - just as likely - a secret rendez-vous with a stash of Cadbury's. (Apologies for the excessive use of quotes - I just want to be clear these are WW expressions, not ours!)
Great. So it's fine to pig out, just make sure it's on carrot sticks and apple slices...and the occasional fast food binge. Or you could always get drunk. And I'm sure there will soon be a brand spanking new 'Pro Points' snacks range - each worth 7 points. Handy that - you can buy a 'treat' for every day of the week and overeat that way if you want instead.
It's incredible but it seems that the new Pro Points plan actually encourages overeating. As always, they assume that the flaw is in the dieter rather than the diet. Perish the thought that they should come to the realisation that the reason why nearly all of the women who go on a diet fail is because the diets DON'T WORK! The Pro Points plan is absurd - it keeps women stuck in an eternal cycle of 'being good' and 'being naughty' and perpetuates overeating - the very thing that keeps us overweight.
But it doesn't stop there. Overeating keeps us stuck in a vicious cycle of feeling ashamed and out of control and guilty and we know from personal experience and from the thousands of women we've worked with here at Beyond Chocolate that this causes as much misery as being overweight. Overeating is overeating, whether you're bingeing on carrot sticks or carrot cake the result is the same: you feel bad about yourself...and eat some more. On and on, round and round....
We've just launched our new Stop Overeating Ecourse to put an end to all of that. If you want to stop overeating (and consequently lose weight), stop feeling out of control around food, stop trying to use willpower to eat less and stop counting points then join us and the hundreds of women who have already signed up to start in January 2011. Start 2011 with a different mindset, we promise you won't regret it.