Here's the reply we received from Kallo when we wrote to them about their low far rice cakes.
(See our earlier post: Whatever next - the low fat rice cake)
Dear Beyond Chocolate,
Thank you for your correspondence regarding our Low Fat Rice Cakes and Organic Original Rice Cakes.
It may help if we explain that these products were created for different groups people and for this reason two different products were produced to target these different groups, one is made from Organic ingredients, and the other is not. Whilst the nutritional information is very similar, the Organic Original contains slightly more fibre than the Low Fat rice cake.
Thank you for taking the time to write and we would like to assure you that your comments will be passed onto the relevant personnel within the company.
Consumer Services Administrator
So, I am I right in thinking that the two different groups are:
1. Those of us who are not willing to pay 30p extra for a product that is NOT organic and has 0.01 less grams of fat per 100 gr
2. Those of us who are duped and don't realise we are being ripped off??????