There are no strangers here
Only friends you have yet to meet
Slimming World has a slogan on the board outside the room where they meet. Whoever came up with this slogan deserves a life annuity – it’s pure genius. There is so much contained in these few words; there’s the promise of friendship, the reassurance that you won’t be faced with a load of strangers, the support of a fellowship of members, a future full of hope. To say nothing of the juxtaposition of the words ‘strangers’ and ‘friends’, turning one into the other. Pure genius. I take off my hat to you!
It set me thinking. If Beyond Chocolate is to compete on a national scale (or even global, let’s think big!), what would our slogan be? We would need to come up with something catchy, something that promises what Beyond Chocolate can offer. We do already have ‘Taste The Freedom’, which is a great slogan, but what the Slimming World slogan offers is somehow more personal.
There are no failures here
Only successes we can all measure
There are no guarantees
But I’m sure you can come up with something much better than that!
Although I admire the sheer cunning of the message, I can’t admire what Slimming World is actually doing. I know some people who read this blog object to us ‘bashing’ the diet industry, but really it deserves it. Slimming World offers failure on an attractive plate, garnished with criticism and sprinkled with false hope. I have heard women discussing what they ‘can’ and ‘can’t’ eat; how they manage their ‘syns’ with the eagle eye of an accountant fiddling the books, of their ‘failures’ and how ‘bad’ they’ve been this week. I know from experience that every woman who walks through that door is doomed to ultimate failure and is messing up her metabolism to boot.
On the Google search engine, Slimming World comes up with another slogan, ‘because you’re amazing’. Again I have to hand it to them. They are entirely right. Women are amazing, but they are amazing just the way they are – not just because they want to hand over lots of money and control over their eating to an organisation that is, to be frank, in it for the money.
How many broken dreams do there have to be before the diet industry finally admits what many scientists and nutritionists are telling us – diets don’t work. Those women attending the Slimming World meetings are amazing; their dedication and determination to succeed in the face of certain failure is truly extraordinary. How very much better it would be if they turned that dedication and determination towards working with their bodies and towards freeing themselves from the yo-yo diet-binge nightmare.
We would love them to come and Taste the Freedom we offer.