Ok, I am cross (again!). I have just received a Long Tall Sally catalogue and an email from the company advertising their new range of clothes. The mission statement on their website states, ‘At Long Tall Sally our mission is to be the first choice for tall women’s fashion worldwide. All of our clothing is designed in house, carefully proportioned to flatter tall women 5’ 8” and above, in sizes UK 8-24; US 4-20; EU 34-52. Shopping for tall has never been so easy, or so beautiful’.
Doesn’t that just sound great?! No more standing in front of mirrors with ankle swinger trousers, no more waists lines up around boob lines? Hips and knees all the right places?
Well, yes, but have you seen the models they use?
Check out their website at www.longtallsally.com
Their models are size 8-10 maximum. They are all very tall women, often over 6’. And they are beautiful women, make no mistake about that. But they have no figures. They are beautiful sticks. They have no breasts, no hips, no thighs, no buttocks. In a recent catalogue they drew attention to the ‘curves’ of their token size 12 model. Well, I couldn’t see any curves and she didn’t look any larger than the other 8-10 models. I really don’t think a catalogue aimed at tall women should feature such very thin models. The average British woman is a size 16; taller women are unlikely to be much slimmer than that.
Frankly, LTS may as well show their clothes in a catalogue full of coat hangers. It would have the same effect. The clothes just hang straight down on the models without any evidence of feminine curves anywhere. How am I supposed to know what these clothes will look like on me? I have no other point of comparison with the models than our height. I’m not quite 6’, but I am in LTS’s height range. However, I have bumps and bulges in the places one would expect of a woman my age and height.
I have ordered clothes from LTS in the past. They come in the post. I try them on at home and then I always send them back. They just don’t suit me and I wonder if that’s because they were actually designed for the women in the catalogue and not for ‘real’ women in the ‘real’ world.
So I’m throwing in the towel when it comes to LTS. I’m not going to order their clothes any more. I’m going to put their catalogues straight in the recycling bin without even looking through them any more. I have contacted the company about this issue in the past, but they have continued to use these impossibly skinny models in their catalogues. If at some time in the future they decide to use ‘real’ size models, I’ll look again, until then it’s goodbye LTS!